McGuirk & Moran

We are creative professionals who think like strategists, hustle like creatives, and play like true collaborators. From start-ups to global giants to in-house shops, we unite with teams to make work that’s sharper, braver, and harder to ignore. We question, push, poke and simplify to help brands leverage their innate truth or birth a new one.

⋆ CREATIVE STRATEGY ⋆ BRAND PLATFORMS ⋆ COPYWRITING ⋆ ART DIRECTION ⋆ DIGITAL & SOCIAL ⋆ EXPERIENCE & ACTIVATION ⋆ FILM & BROADCAST ⋆ PR & EARNED MEDIA ⋆ RADIO

⋆ CREATIVE STRATEGY ⋆ BRAND PLATFORMS ⋆ COPYWRITING ⋆ ART DIRECTION ⋆ DIGITAL & SOCIAL ⋆ EXPERIENCE & ACTIVATION ⋆ FILM & BROADCAST ⋆ PR & EARNED MEDIA ⋆ RADIO

  • One reason LEGO HQ in Billund keeps asking us back is surely our playful curiosity. The other, is our ability to seamlessly integrate into diverse project teams, understand the context and challenges, and generate ideas that internal clients can give the green light.

  • Getting it right for premium brands - be it automotive, spirits or retail - requires a different approach, especially in the digital space. Our experience in social and digital agencies turbocharges our handling of these briefs, while our traditional agency upbringing keeps conceptual ideas at the heart.

  • For the UK Covid-19 Inquiry, there was no relying on what had been done before, because nobody ever had. We enjoy and embrace roles that require deeper strategic thinking, flexible thinking, or an entirely new approach, beyond the usual scope.

  • This New York based project had us joining forces with Oscar-nominated Director; Darius Marder, Oscar-winning Editor; Mikkel E. G. Nielsen, Meta’s Global ECD, and the CCO and ECD of the legendary TBWA/Chiat/Day. The point is; we can handle conversations with the fiercest stakeholders and decision makers.

  • Crafting uplifting global campaigns built around positive initiatives is a delicate business when you are the world’s largest producer of oil and energy. Our experience and expertise earned Aramco favourable attention while telling the world what they do.

We do

Insight and strategy

We help guide and inform strategy with playful curiosity and a deep understanding of human behaviour, backed by decades of experience.

Creativity, execution, craft

We generate impactful, culturally relevant ideas that answer the brief while boosting creativity and effectiveness.

⋆ Ideation ⋆ Creative direction ⋆ Sprints ⋆ Art direction ⋆ Words ⋆ Manifestos ⋆ Tone of voice ⋆ Film and radio scriptwriting

Excellence across channels

Being concept-first, our ideas thrive in the digital space and in real life.

⋆ Brand platforms ⋆ Campaigns ⋆ Social & digital ⋆ Owned and earned ⋆ Content ⋆ Product launches ⋆ Brand activation ⋆ Immersive experiences