MCGUIRK & MORAN

AFOLs (Adult fans of Lego) are a very real thing. They reach for the bricks to help their stresses fall away. The campaign gave people the soundtrack for building, that helped them find their meditative state of flow. Partnering with musicians and Lo-Fi Girl helped us reach new audiences of stressed out builders who needed to chill.

And relaaaaaaax.

Shot in LA by Sound of Metal director Darius Marder and edited in Copenhagen by Oscar-winner Mikkel E. G. Nielsen. With creative direction from both sides of the pond, this suite of work is a testament to the power of video calling in and of itself.

Digital campaigns can be so executional. We found a way to make this one conceptual, despite having to use the global imagery. ‘Rent a Porsche. Own the moment’ was the perfect hook for almost any image or occasion. 

(And no, we didn’t get to drive any.)

Getting people to talk about the pandemic isn’t easy, even now. Especially with so many groups across the country feeling wronged by the powers that be. We had the pleasure of walking the tonal tightrope for something so important. (We both even, kindly, caught Covid in time for the initial briefing.)
A highlight of the campaign is the commemorative tapestry, curated by Ekow Eshun, that serves as a lasting memory of what people went through. These are the first panels depicting those unique stories.

The world's first large-scale Google Hangout helped fans across the globe cheer on their team at Old Trafford. Perhaps the best part was flying out to interview the supporters personally, and play director, with help from the DOP.

A gender equality initiative from the UK's best known washing-up liquid brand, encouraging men to do their fair share of household chores. The campaign broke on International Women’s Day.

Everyone’s got their own favourite Kellogg’s variety. This new multi-brand campaign positioned Kellogg’s as ‘the’ breakfast cereal whilst letting each brand’s unique tone and identity shine.

Lucozade Sport is the secret weapon of the home nations, so why would we share it with the rest of the world?

Parents put a lot of effort into choosing toys. But when the wrong battery is used, the power runs out and the toy is discarded and forgotten - Duracell helps them live forever.

Cheese triggers the brain’s opioid receptors making it almost addictive as crack cocaine. The addictive behaviours were already there, the public just needed reminding about where to get their fix, and the rules that go with it.

Write a will… and when you do, leave a gift to charity too. Not an easy message to land. A PR approach helped make it that much more memorable. We opened a restaurant, in a crypt, where each dish could be your last.

No journalists or c-list celebrities were harmed in the making of this ad. But they all wrote a will.

For a 5-year period, Disney and Duracell combined forces for new film releases. As the global creative lead on the partnership, supporting work was created across TV, In-store, digital and OOH, and in close collaboration with the franchise and their creators. Ask Paul to show you his Buzz Lightyear tattoo.

Volkswagen. Unashamedly muscling in on the smaller local garages.

Special K partners with Alexa Skills and Reebok to help people live a more healthy lifestyle.

A new global campaign platform and new look and feel for this iconic product design brand. Dieter Rams approves.

An Autumn/Winter campaign created at Mother for the new Boots ‘Feel Good’ work. It was the first work to appear after the pitch win.

Goodbye to automotive norms. Hello to seamless sustainable design. This press ad gave the combustion engine its well-earned send off for the UK launch.

Creative and Creative Director on this annual campaign to promote the Make A Wish Foundation. Appearing in the run-up to Christmas targeting the gift-buying British public to donate to this amazing charity.

Our ‘Keep Questioning’ platform won the pitch and opened up a whole re-brand that brought many disparate parts of the business together under one look and feel and tone of voice. These idents were the first thing out the door.

This TV, social and YT pre-roll campaign reminds everyone that the irresistible taste of Crunchy Nut comes with direct consequences.

Everything has a positive and a negative, even the longevity of Duracell batteries. So if a toy or a gadget keeps going, then it’s good in some ways but bad in others.

Given how recognisable the iconography is on these, the client sided with us, to leave out the logo.

When you’re the World’s longest lasting battery the challenge to break a few world records is there for the taking. From 2 boys rowing across the Atlantic to an RC toy car driving 106km.

With Margaret Thatcher’s passing we proactively approached the FT. Shot by David Gill, this ad was to go to print the same day BBH launched an almost identical ad for the Guardian. It probably shouldn’t be in the book, but some of us are still in mourning.

What better way to promote The Vegetarian Society than getting some of the victims of the meat-eaters to speak out. In a thought provoking campaign cows located near busy ‘A’ roads were emblazoned with messages trying to convince the public to consider vegetarianism.

WFH has helped Neil rediscover his Barista roots, picked up from his former life in Sydney. He likes to splash the canvas five-minutes before meetings. It’s art, isn’t it?

Paul has taken up life drawing, something that he dabbled in at Art College many moons ago. Still trying to get those proportions right!